I partner with founders as their businesses grow — bringing objective perspective, helping them navigate the complexity of scaling, and work through the strategic decisions that drive their next phase of growth.
Trusted strategic partner to women growing shit‑hot companies.
work with may
book a consultation call
All businesses have them.
We need to start repeatedly solving them.
That's how we get the results we do at the firm.
Every consulting engagement at the Honest Business Advisory™ is built with constraint diagnostic at its core where we configure:
- What is actually capping your growth?
- What is making the business feel heavier than it needs to?
- Which 1–2 decisions would move the numbers and your life the most?
Browse the options below then book a consultation call to kick off your support.
What you aren't being told, but you know deep down...
- TOPSIE VANDENBOSCH, EMOTIONAL INTELLIGENCE consultant
"May simply cares about people running businesses sustainably and profitably so that their company lasts the long haul. She is the mentor of your wildest dreams.''
How we work together -
3 Strategically Designed Engagements
commerical Reality Diagnostic
1:1 advisory & Private Counsel
1:1 Strategic Parnership
Apply today
This engagement is designed for women who want to add roughly £100k–£400k+ in annual revenue over the next 12–18 months, not by doing more and more, but by refining the way the business is built and run.
Engagement includes:
- 4 hour in-person strategic kick‑off followed by a long lunch to really get to know one another in Newcastle or London (virtual also available)
- Written Next Chapter brief playbook with structured growth plan
- Bi-weekly 60 minute 1:1 boardroom sessions (2 x p/month - 11 in total)
- On demand decision making support & leadership discussion via Slack or Voxer (Mon-Thurs)
- Monthly 'done with you' in the weeds consulting (up to 30 minutes p/month) - asset reviews / creation, copy overhauls, data analysis, deal audits
6 months of structural growth advisory
Investment: £15,000 + VAT (OR 6 × £2,500 + VAT)
1:1 Strategic Partnership
Business partners / co-founders welcome (max 3)
Perfect if you want to double revenue in the next 12 months
Apply today
3‑week audit & 120 day commercial refinement plan
INVESTMENT: £4,500 + VAT (OR 2 x £2,250 + VAT)
Commercial Reality Diagnostic
This is a targeted consulting project assessing your current; commercial presence, positioning, services and sales journey. You’ll get a detailed breakdown of opportunities, optimisations and gaps, plus a targeted 120‑day refinement plan to sustainably increase revenue.
Engagement includes:
- 45‑minute kick‑off call with a detailed onboarding form to clarify goals, context and cement the focus and lens for our work before I deep‑dive.
- Intensive audit and targeted data analysis from May of your commercial spine, including: positioning, website, core services, pricing / revenue mix and up to three key social channels.
Plus one additional focus area we choose together (for example: a specific launch, an evergreen funnel, your welcome / nurture sequence, your high‑ticket sales process, membership / recurring revenue performance or your overall sales journey / strategy)
- A written Commercial Reality Report highlighting findings with clear recommendations
- A prioritised 120‑day commercial refinement plan to support implementation
- 90‑minute findings & implementation call to walk through the report and pressure‑test decisions (Loom video available if you’re time‑poor and prefer an async review).
Apply today
Private strategic advisory for 7‑figure founders
Mid 5 figure investment p/year (by invitation only)
1:1 Advisory & Private Counsel
Engagement includes:
- Annual in‑person strategy planning day + written annual growth plan
- Quarterly half‑day private CEO realignment retreats (in-person or virtual)
- Monthly 90-120 minute monthly boardroom meetings (can be spilt into 60 minute bi-weekly calls)
- Monthly KPI, P&L + data analysis from May ahead of boardroom meetings
- Daily strategic counsel access for live decisions, leadership and opportunity sound boarding (Mon–Thurs)
- Strategic project work scoped to company growth goals (up to 12 hours/year)
In Conversation With Clients:
Results, Decisions, and Working Together
- “If you’re looking at just a couple of pieces, you’re not going to work it out… May helps you see the whole picture.”
- “The work is widespread but focused.”
- “If something isn’t working, you don’t hesitate to say it.”
- “May's knowledge of different systems across teams and contexts is really useful.”
- "We intentionally avoided rigid strategies. The work evolved alongside the business - balancing short-term solutions with longer-term infrastructure."
Home Care Agency Founder Scales Business And Team To 7 Figures With Strategic Support
- “You exceeded my expectations completely.”
- “You helped me zoom out I now have a vision for what the next 10 years could be.”
- “You identify the blind spots business owners can’t see themselves.”
- “You’re strong in your convictions — you tell people what they need to hear.”
- “Most business coaching tries to force you into a box. You see outside the box.”
- “We left with something far beyond what we expected.”
Mindset Certification Founder Overrides Scaling Slump And Now Has A Ten-Year Vision For Growth
What this work does
Increased annual revenue by 70–550%+ within 12 months of strategic restructuring
Moved from £250–£500k seasons into £750-7 figures+ revenue years
Improved profit margins by 10–60% without increasing founder workload
Secured book deals, featured in press, spoke on dream stages and done TEDx talks
Increased active client volume by hundreds within 6 months
Formed high-level collaborations and strategic joint ventures with key industry partners
Increased sales team conversion rates from 35% to 85%
Smoothed seasonal, unpredictable revenue into stable year‑round performance
Stepped out of daily delivery into true CEO‑level leadership and decision‑making, with strong teams
Built broad offer ecosystems beyond 1:1 work, so scale is actually possible
Adopted a three‑week working month through the 4–3–1 Method™, finally beating burnout cycles
And the ripple effects have been phenomenal:
Successful exits without long buy out clauses
Became primary earners in their households - creating genuine financial freedom and choice for their families
Dream property purchases, time back with loved ones and one in a life time travel
Re‑ignited ambition after a decade of “just keeping it going” and have space to truly nurture health
When the right strategic decisions are made & held, this is what becomes possible.
Across five continents and a lot of different industries, clients have:
- TIDYGNOMES, CLEANING COMPANY
"We never want to stop working with May!
It has been one of the best decisions we have made as business partners."
In Conversation With Clients:
Results, Decisions, and Working Together
- “You supported me 1000% beyond my expectations.”
- “You’re the first person I’ve worked with that didn’t disappoint... and it’s been 2 years!”
- “May is strategic, tailored and so much fun. There is no cookie-cutter approach - she builds the business the way you want.”
Design Studio Director Navigates a Challenging Year - Boosts Demand & Doubles Quarterly Revenue
- “I knew this business could be bigger but I needed strategy and leadership support to get there.”
- “It’s the no-bullshit advice that creates real change.”
- “People would be silly not to work with you.”
- “Go for it - there are so many business advisors where things feel fluffy but here you get the real nitty-gritty of what actually needs to happen."
Dance School Founder Doubles Revenue, Then Acquires 2 Businesses After Stepping Into CEO Leadership
- JESSICA BRUNO, MARKETING CONSULTANT
''When you work with May there is a shift, it's hard to describe but business becomes easier, sales flow and you feel so supported every day.''
Lets Get To Work
Growth gets clearer from today
Legal
